MS Marketing & Sales is a four-year degree program that will help you develop key marketing and analytical abilities in customer behavior, product merchandising, and effective campaign management. The training typically focuses on how to collect and analyze customer data to make strategic decisions about new or existing items. It provides specializations in sales management, marketing research, advertising, and retail marketing. Some schools require students to build a portfolio of their work, whereas others may need them to obtain real-world experience through a field internship.

Core Courses

  • Ethics
  • Business Management
  • Corporate Social Responsibility
  • Management Concepts & Organizational Behavior
  • Logistics & Supply Chain Management
  • Marketing Research & Planning
  • Business Environment & Law Research
  • Marketing Management

Eligibility Criteria

  • A Bachelor’s degree with a 2.0 CGPA in any discipline from a reputable institution.
  • Admission to MBA in Sales and Marketing programs is often awarded based on entrance exams, merit, and interviews.

Scope

Sales and marketing are the sections of a business that define its net worth by creating a strategic strategy to create corporate value and profit by selling the bulk of the firm’s products and services. This helps to the development of an organization’s brand value by influencing the product’s mass reach as well as the parent organization that generated the product, so affecting net sales and, ultimately, the organization’s net worth. Here are some available marketing and sales positions:

  • Account Director or Supervisor
  • Account Manager
  • Senior Account Manager 
  • Account Executive
  • Junior Account Executive
  • Marketing Manager 
  • Assistant Marketing Manager
  • Copy editor 
  • Brand and product manager 
  • Event and trade show coordinator
  • Manufacturer’s Representative
  • Direct Consumer Sales
  • Corporate Sales

Best Universities for MS Marketing and Sales in Pakistan

  1. Institute of Business Administration,  Karachi 
  2. University of Management and Technology 
  3. National University of Science and Technology 
  4. University of South Asia 
  5. COMSATS University 
  6. University of Karachi 
  7. University of Lahore 
  8. Lahore University of Management Sciences 
  9. International Islamic University 
  10. University of Engineering and Technology